$14Bn Emerging OTT Video Markets (SVoD, TVoD Services Revenue) Reviewed for Monetization Strategies in Next 5 Years

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Feb 09, 2015, 09:30 ET

DALLAS, February 10, 2015 /PRNewswire/ --

MarketReportsStore.com adds OTT Video in Emerging Markets: Monetization Strategies and 5-Year Revenue Opportunity 2015 industry research report that says cumulative paid OTT revenue from SVoD and TVoD services is projected to be as much as US$18.8bn for the 2015-2019 period, over 80% of which will come from the emerging markets in Asia Pacific and Latin America.

The report on OTT Video in Emerging Markets: Monetization Strategies and 5-Year Revenue Opportunity forecasts that among all emerging markets examined, China, Russia, Brazil and Mexico offer the most scale and growth potential over the next five years. Across emerging markets, we expect SVoD accounts will increase more than five-fold between 2014 and 2019; the proliferation in China of hybrid models combining AVoD and SVoD will be a major driver for growth. Complete research is available at http://marketreportsstore.com/ott-video-in-emerging-markets-monetization-strategies-and-5-year-revenue-opportunity/ .

The growing investment in broadband infrastructure, with the improvement in network speed and performance, has opened up new opportunities to provide video over IP, not only in more advanced, developed economies but also in emerging markets. OTT video is mostly advertising-funded across emerging markets, but paid models are gaining traction within hybrid business models, whereby services offer free content to expand the user base, but at the same time position premium transactional video on demand (TVoD) and subscription video on demand (SVoD) content to generate additional revenue. In recent years, OTT business models entirely relying on advertising revenue streams have become difficult to sustain, given the high cost of content.

The opportunity to position SVoD and TVoD services successfully is stronger for local companies, provided that they have enough funding to invest in attractive content, and that they can deploy sustainable business models for paid content. In spite of the growing importance of mobile, with increasing 4G take up, the bulk of OTT video usage will remain over fixed broadband networks, with WiFi representing a key enabler technology for nomadic usage on secondary screens. In order to reinforce their market position, all pay-TV operators should consider aggregating third-party OTT services within the main service portfolio in addition to standalone OTT propositions.

The "OTT Video in Emerging Markets: Monetization Strategies and 5-Year Revenue Opportunity" report offers an in-depth examination of the OTT video market trends, ecosystems and business models in emerging regions, highlighting unique challenges to such market environments and best practices for effectively positioning OTT video propositions. The report provides demand and revenue forecast for subscription video on demand (SVoD) and transactional video on demand (TVoD) for Africa and the Middle East, Emerging Asia Pacific, Central and Eastern Europe and Latin America. Country-level forecasts are included for key markets including Brazil, China, Mexico, Russia, Saudi Arabia and South Africa. The analysis is built upon in-depth case studies of Netflix Latin America, Clarovideo, OSN Go, iRokoTV, Ivi Russia and LeTV. Order a copy of this research at http://marketreportsstore.com/purchase?rname=30228 .

The report is structured as follows:

Section 1: OTT Video Market Trends and Monetization Strategies in Emerging Markets Challenges and opportunities for OTT service providers, positioning strategies for pay-TV operators and effective business models for OTT video provisioning.

Section 2: SVoD and TVoD Demand and Revenue Outlook Across Emerging Markets Overview of forecast assumptions and covered countries and regions, review of SVoD accounts and paid OTT video revenue per region.

Section 3: OTT Video Opportunity, Competitive Landscape and Keys to Success in Latin America; including region-level market overview and trends as well as deep-dive analysis of the region's largest markets Brazil and Mexico and key players Netflix Latin America and Clarovideo.

Section 4: OTT Video Opportunity, Competitive Landscape and Keys to Success in Africa and the Middle East; including region-level market overview and trends as well as deep-dive analysis of Saudi Arabia and South Africa and key players OSN Go and iRokoTV.

Section 5: OTT Video Opportunity, Competitive Landscape and Keys to Success in Central and Eastern Europe; including region-level market overview and trends as well as deep-dive analysis of the region's largest market Russia and a key player Ivi Russia.

Section 6: OTT Video Opportunity, Competitive Landscape and Keys to Success in Emerging Asia Pacific; including region-level market overview and trends as well as deep-dive analysis of the region's largest market China and a key player LeTV.

Section 7: Key Takeaways and Strategic Recommendations for OTT Video Service Providers.

Comprehensive Table of Contents and more on OTT Video in Emerging Markets: Monetization Strategies and 5-Year Revenue Opportunity report is available at http://marketreportsstore.com/toc/?rname=30228 .

Another report, published in 2014, on OTT Video Market Attractiveness Index - Worldwide Country Rankings, Market Drivers and Positioning Strategies assesses the strength of the OTT video opportunity across the 50 countries covered by expert media forecasts. The report and the index show an overall level of market attractiveness that can be easily used to pinpoint how any of these markets across the world fares on a variety of issues, from broadband infrastructure to pay-TV market dynamics, content licensing and regulatory frameworks. The report is based on a country-level quantitative index constructed specifically for this report. The Index is a composite rating of countries based on their scores in three subindexes OTT Readiness, OTT Intensity and Local Factors. Each subindex further consists of 3-4 quantitative and qualitative indicators, comprising country-level broadband and pay-TV markets as well as socioeconomic indicators. The report provides a deep dive into the key drivers behind the uptake of OTT video services in emerging markets, including Latin America (focusing on Brazil and Mexico), Central and Eastern Europe, (focusing on Russia), Asia-Pacific (China) and the Middle East region. Read more at http://marketreportsstore.com/ott-video-market-attractiveness-index-worldwide-country-rankings-market-drivers-and-positioning-strategies/ .

Explore more reports on the information technology related markets at http://marketreportsstore.com/category/information-technology/ .

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