11Alive Wins 8 of 13 Regional Edward R. Murrow Awards
Earns More Awards Than Any Large Market TV Station
ATLANTA, April 8 /PRNewswire/ -- WXIA-TV's 11Alive news team won top Edward R. Murrow awards in eight categories from the Radio Television Digital News Association, the world's largest professional organization exclusively serving the electronic news profession.
The Atlanta-based NBC news affiliate won more Edward R. Murrow Awards than any other large market broadcast station. 11Alive received this honor in a year when it worked to change the face of local news in the Atlanta market. The station has focused on solutions-oriented newscasts. 11Alive broadcasts solutions-oriented newscasts across metro Atlanta to provide news that helps viewers resolve issues in their community.
"We knew that we were making a difference by programming a newscast that isn't just crime and car crashes, that isn't a copy of other local stations," said Ellen Crooke, vice president of news at 11Alive. "To earn eight Edward R. Murrow awards – more than any other large market TV station – is certainly the biggest validation of our commitment to revitalize TV news that I can imagine."
11Alive competed in Region 13 against all large market stations in Georgia, Florida, Puerto Rico and Virgin Islands. The station received Edward R. Murrow awards in the following categories:
Overall Excellence – 11Alive News
Video Breaking News Coverage – September Floods
Video Continuing Coverage – State of Stimulus: Tracking the Money
Video Feature Reporting – Leo
Video Reporting: Hard News – Loss of American Dream
Video Investigative Reporting – A Voice for Stefan
Video News Series – Raven
Video Sports Reporting – Woodland Warriors
The Murrow award for Overall Excellence is the result of 11Alive's commitment over the past 18 months to listen to viewers and community leaders and provide an innovative newscast that renews interest in local TV.
"We hear you," 11Alive promised. The station took the motto as a call to deliver truthful, solution-based news that supports the community it serves.
Learn more about 11Alive at www.11alive.com.
SOURCE WXIA-TV
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