#1 Food Site Launches iPad App in Time for Holiday Meal Prep

SEATTLE, Nov. 5, 2010 /PRNewswire/ -- Allrecipes.com, a Reader’s Digest Association (RDA) brand, and the #1 food site, today released “Allrecipes.com Your Kitchen Inspiration” iPad app in time for the busiest cooking season of the year. The creators of the most downloaded recipe app in the iTunes app store, Allrecipes.com Dinner Spinner, developed the iPad app with home cooks in mind, combining utility and fun to allow app users to easily find and follow recipes at the tap of a finger. The innovative design, rich visuals and extensive feature set make the app the first of its kind to fully unlock tablet technology while inspiring cooks of all levels. With access to the Allrecipes community and its large collection of everyday recipes, reviews and photos from home cooks, Allrecipes.com Your Kitchen Inspiration is both a practical kitchen tool and a tech foodie wonderland.

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“The Allrecipes.com Your Kitchen Inspiration iPad app is the perfect companion for any home cook, especially during the holiday season when cooking, baking and entertaining are at their peak,” said Lisa Sharples, president of Allrecipes. “We developed the app based on extensive research and user feedback, with the goal to leverage every feature the iPad’s unique technology has to offer. We looked at what made our iPhone apps a success, then built the app from the bottom up incorporating those features in a way that best fit the iPad environment.”

Inspiring Cooks

Allrecipes’ research confirms the hardest part of putting dinner on the table can be figuring out what to make, which is why the new “Inspire Me” feature provides cooks with inspiration through a variety of recipe photos that enter the iPad screen and can be customized based on recipe preferences. Users can select categories including course, method, ingredient, and time, and then choose a recipe photo that catches their eye. Upgrade to the PRO version of the app to browse recipes by type of cuisine or occasion.* Once a recipe is chosen, “Cook Mode” guides the user through the cooking process with an interactive ingredient list, highlighted step-by-step directions, and kitchen timer.

Kitchen-Friendly Features

Based on a study by Ball State University’s Center for Media Design, consumers who most enthusiastically embrace the iPad are those who find niches of use for it in their everyday lives. Many Allrecipes cooks claim the kitchen as their niche, and Allrecipes.com Your Kitchen Inspiration is the perfect tool for these home cooks to spice up their cooking with the advanced technology of an iPad coupled with the #1 food site’s new recipe app.

Allrecipes.com Your Kitchen Inspiration features the same desired utility, practicality and fun Allrecipes delivered with its Dinner Spinner iPhone app, which has received more than 4.8 million downloads worldwide. Allrecipes.com Your Kitchen Inspiration features include:

Free Version Features

• Specifically designed for the iPad interface, the Inspire Me section intuitively displays recipes and provides meal ideas and suggestions via appetizing food photos
• Browse the Inspire Me section by course, ingredient, cooking method and cooking time
• Advanced search for dietary restrictions, such as vegetarian, dairy-free, low-sodium, gluten-free and more
• Ingredient search to find recipes using food items you have on hand and exclude unwanted ingredients
• Saved search easily allows you to repeat past searches without resetting options
• Access to the entire Allrecipes.com recipe collection, including thousands of recipes, ratings, reviews, and photos from millions of home cooks in the Allrecipes community
• Cook Mode with interactive step-by-step highlighted directions, ingredient list, and kitchen timer
• Become immersed in the rich photo-centric experience throughout the app
• Each page designed to work seamlessly in both landscape and portrait views
• Enjoy a collection of top-rated seasonal recipes for each holiday in the Featured section

PRO Version Features – Includes all features in the free version and more

• Browse the Inspire Me section by occasion and cuisine type
• Sync to your online Allrecipes.com Recipe Box–save recipes and manage your Recipe Box with drag and drop organization
• Create and share shopping lists–lists are organized by grocery aisle and automatically aggregate ingredients when recipes are added and removed.
• Recipe serving sizes can be changed within Shopping List and your shopping list will update on the fly

Allrecipes.com Your Kitchen Inspiration is free to download at Apple’s iPad App store at: http://itunes.apple.com/us/app/id399919379?mt=8.

*PRO features are available for $4.99.

Additional information on the app along with the demo video and imbed code can be found at: http://allrecipes.tv/videos/your-kitchen-inspiration.aspx. Images can be found at Allrecipes’ Flickr page: http://www.flickr.com/photos/allrecipes/sets/72157625300096832/.

About Allrecipes

Allrecipes, the world's largest food site, receives 435 million annual visits from home cooks who discover and share food experiences through recipes, reviews, photos, profiles, and blog posts. For 14 years, the Seattle–based site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes has 16 international sites around the world providing insights into the kitchens and cooking passions of home cooks everywhere. Allrecipes is part of Lifestyle Communities @ RDA, a division of The Reader’s Digest Association, Inc. For additional information regarding Allrecipes, please visit www.allrecipes.com.

About Reader’s Digest Association

RDA is a global media and direct marketing company that connects more than 130 million consumers around the world with products and services from trusted brands. With offices in 43 countries, the company reaches customers in 78 countries, publishes 91 magazines, including 50 editions of Reader's Digest, the world's largest-circulation magazine, operates 78 branded websites and sells 40 million books, music and video products across the world each year. Further information about the company can be found at www.rda.com.

SOURCE Allrecipes.com