1-800-FLOWERS.COM® To Offer Floral Gifting Through Amazon Alexa

Leading E-commerce Retailer Continues to Disrupt Gifting Category with Introduction of Voice Enabled Floral Gifting

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Apr 26, 2016, 07:00 ET

CARLE PLACE, N.Y., April 26, 2016 /PRNewswire/ -- Just in time for Mother's Day, 1-800-FLOWERS.COM, the world's leading destination for floral and gourmet gifts, has announced it will offer customers the ease and convenience of ordering floral gifts using Amazon Alexa on the Echo, Echo Dot, Amazon Tap, or Fire TV. Customers just say "Alexa, ask 1-800-FLOWERS.COM to order a dozen roses" and 1-800-FLOWERS.COM will process the order and arrange for delivery. 1-800-FLOWERS.COM is the first third party e-commerce retailer to utilize this technology on Alexa-enabled devices.

1-800-FLOWERS.COM(R) To Offer Floral Gifting Through Amazon Alexa

"Innovation is part of our DNA, and Alexa is certainly one of the world's most innovative technologies," said Chris McCann, President, 1-800-FLOWERS.COM. "We have always embraced new and emerging technologies to enhance our customer experience and we are excited to team with Amazon in offering a leading-edge technology that will help our customers act on their thoughtfulness and deliver smiles."

"We're excited to work with 1-800-FLOWERS.COM so our customers can order floral gifts through Alexa just in time for Mother's Day," said Rob Pulciani, Amazon Alexa Director. "This Alexa skill is another example of a unique, creative voice experience that brings more convenience to customers. We're excited that this skill will bring joy to families this Mother's Day."

The use of Alexa technology joins other recent initiatives by 1-800-FLOWERS.COM designed to enhance the customer experience, including the ability for customers to order floral gifts on Facebook through Bots on Messenger.

About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is a leading provider of gourmet food and floral gifts for all occasions. For the past 40 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee® backs every gift. The company's Celebrations® suite of services including Celebrations Passport® Free Shipping/No Service Charge program, Celebrations Rewards® and Celebrations Reminders(sm), are all designed to engage with customers and deepen relationships as a one-stop destination for all celebratory and gifting occasions. In 2016, 1-800-Flowers.com was awarded a Silver Stevie "e-Commerce Customer Service" Award, recognizing the company's innovative use of online technologies and social media to service the needs of customers. In addition, 1-800-FLOWERS.COM, Inc. was recognized as one of Internet Retailer's Top 300 B2B e-commerce companies in 2015 and was also recently named in Internet Retailer's 2016 Top Mobile 500 as one of the world's leading mobile commerce sites. The company was included in Internet Retailer's 2015 Top 500 for fast growing e-commerce companies. In 2015, 1-800-Flowers.com was named a winner of the "Best Companies to Work for in New York State" Award by The New York Society for Human Resource Management (NYS-SHRM). The Company's BloomNet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, Inc. "Gift Shop" also includes gourmet gifts such as premium, gift-quality fruits and other gourmet items from Harry & David® (1-877-322-1200 or www.harryanddavid.com), popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl's® (1-800-443-8124 or www.cheryls.com); premium chocolates and confections from Fannie May® (www.fanniemay.com and www.harrylondon.com); gift baskets and towers from 1-800-Baskets.com® (www.1800baskets.com); premium English muffins and other breakfast treats from Wolferman's® (1-800-999-1910 or www.wolfermans.com); carved fresh fruit arrangements from FruitBouquets.com (www.fruitbouquets.com); and top quality steaks and chops from Stock Yards® (www.stockyards.com). Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.